Written By Barefoot Dawsy
One of my first ever shoe reviews on this site was for the ultra-minimal running sandal “Invisible Shoes“. Back in the day, this start-up was trying to change the world, one shoe at a time, by selling DIY sandal kits with incredibly thin soles. What ever happened to these guys?
A Brief History
Back in 2009, sprinter Steven Sashen and his wife Lena had the crazy idea of bringing a high-tech version of the centuries-old running sandal, the huarache, to market. Steven had become a recent barefoot convert, and was looking for a way to help people find out about and begin to enjoy it as well. Having heard about the Tarahumara in Mexico, and their amazing sandals, made of old tyres and rope, he found a terrific vehicle to do this.
Not long afterwards, with a lot of R&D, and testing, the Invisible Shoe was born. It featured a simple nylon rope tying system atop a very thin, very flexible, and very durable Vibram sole. They were inexpensive, comfortable, and soon became a favourite within the barefoot running community. One of the big reasons for their popularity was the availability of a DIY kit that let you build your own shoes for a few bucks (you can still get them!)
Fast-forward a couple years, and Invisible Shoes took a major step forward. Due to the ever-growing popularity of the DIY huaraches, Invisible Shoe as a company decided to expand. They changed their name to Xero Shoes and began to update their existing line and launch new products, such as coloured soles and accessories. This culminated in the February 2013 appearance of Steven and Lena on the television series The Shark Tank.
Though they didn’t get the funding they were after, the exposure from appearing on the show was a turning point for the company. It wasn’t long before they announced a new product, the Sensori Venture, which has turned this small company into an up-and-coming competitor of even the big shoe companies.
So Why Am I Telling You This?
The minimal shoe revolution, which has in many ways boosted the barefoot running revolution, was largely started as a backlash to shoe companies selling us over-engineered, over-priced shoes. The original idea was to go back to basics and wear less shoe, allowing your feet to move as they were designed.
There are some incredible new shoes on the market, and I’ve reviewed many of them, but on average, these shoes are over a hundred dollars a pair, and here in Australia, finding a decent pair for less than $200 is getting harder and harder.
Xero Shoes, in contrast, have always done the right thing by barefooters. Of the truly viable and durable minimal shoes out there, theirs are by far the cheapest, with their priciest shoes coming in at less than $40! I still run in my original 4mm Connects that I paid $20 for 2 years ago.
On top of this, Xero Shoes have always been big supporters of the barefoot running community. This year, they’ll be sponsoring the Barefoot Runners Society’s International Barefoot Running Day (May 4th, 2014).
Invisible Shoes/Xero Shoes have been a favourite of Beginning Barefoot since the beginning. Steven was the first prominent barefooter I ever interviewed, and we have collaborated several times in the past with giveaways and contests.
We have been a part of their affiliate program for years, and yes, we do get a small commission on sales referred from this site. Despite this, I still think that Xero Shoes are the perfect first shoe for anyone interested in trying minimal shoes/running sandals out for the first time. Our affiliate status is merely a reflection of this.
More To Come
Xero Shoes is an exciting, young company that is doing great things for barefoot/minimal running. We’ll be reviewing many of their products in detail this year, so if you’re interested in finding out more about Xero Shoes, be sure to click the follow button, or find us on Facebook and Twitter!